ATHLETE TOUGH Program Testimonials

We could spend money on flashy advertising, but we know as well as you do that honest feedback directly from clients is the most reliable and credible way to gauge how good a product or service really is.

Dan Mickle
Head Volleyball Coach  |  York College of Pennsylvania

Carolyn King Robitaille
Field Hockey Head Coach  |  Saint Anselm College

I was really blown away with some of the tools that this program provided us. It really was a fantastic supplement to our physical training. It allowed the players to get a greater mental training and really become well-rounded athletes and people. They used this program on and off the field and I found them talking about it in all areas of their life, which I think is a testament to how effective this program really was. We’re really grateful that Athlete Assessments developed this program and we can’t say enough about it. Thanks again for helping the Hawks become ATHLETE TOUGH.”

Carolyn King Robitaille
Field Hockey Head Coach
Saint Anselm College

It is hard to say what the BEST thing has been about the ATHLETE TOUGH Program because it has been helpful in so many ways. My clients and I appreciate the clear, concise way that the Program is laid out, and that the strategies are practical, rather than just theoretical. Some of today’s Coaches like to wax poetic for the days of “athletes who would run through walls to play our sport” and for how tough the athletes “used to be”. I think that it is important to remember that the origin of the coaching profession is EDUCATION. We need to educate our student-athletes, many of whom have come to us with a very different skillset from their Coaches, and provide them with concrete strategies they can employ to achieve mental toughness. ATHLETE TOUGH does that, and does it very well. Evolution is necessary for growth and to sustain life in every profession, and this is a great resource to use in the evolution of both athletes and Coaches in order to set up both of them for success.”

Becky Ahlgren Bedics
Ahlgren Bedics Consulting
Indiana, USA

What is the best aspect of the Athlete Tough Program – everything!! Having a program like this available to our young players has been amazing. In just a few short weeks, they have increased their communication, starting to hold each other accountable, and raising their expectations of not only themselves but each other. The online videos really help to drum home the messages throughout this program. It allowed the players to hear from someone else other than the coaching staff. Seeing the light bulb moments, the determination, and the start of their self-belief has been amazing. I have been going through the program myself as a head coach, and teaching myself to get comfortable with being uncomfortable. Teaching not only the players but myself, how to be mentally strong and tough. I was lucky enough to see Bo present at a VIC netball conference. He was amazing, and his stories were very relate-able. This is a resource any coach can use at any level, especially at grass roots.”

Shea Cunningham
Netball Coach
Victoria, Australia

One aspect of the Athlete Tough Program we really benefited from was the breathing exercises. From a coaching perspective, our team ‘breathing time’ becomes a special place for each individual and I ‘keep my distance’. As a team we stop and breathe during each training session. It’s a time reserved just for the athletes to find inner peace, strength and resolve. No Coaches barking at them, no team members demanding and no opponents challenging them. I have found these moments of breathing, when applied consistently and properly, to be the critical differentiator in match play.

“The breathing technique Bo taught us helps with controlling my temperament, especially when faced with difficult situations. I practice my breathing daily as it helps me find my neutral self, where I’m not too high or too low in regards to my behavior. It helps with my fitness as well, especially after a conditioning session. When I feel short of breath after a grinding run, I use the breathing practice to help me expand my diaphragm and the upper part of the lung where athletes usually never fully utilize.”

Coach Tim O’Brien and 2016 Captain Kevin O’Connor
3 x National Champion
St Mary’s College Rugby Union Men’s D1 Coach, USA

It is relevant and directly applicable to the high school student athletes that I am working with. When the opportunity to be a Character Coach came up at the high school where I’ve taught, and coached (football and wrestling) at for many years, I was very excited as I knew this was an area of great need. After a few meetings with the football teams I realized I needed a curriculum to address the many issues that needed to be covered. Fortunately, I stumbled upon ATHLETE TOUGH, ordered it and implemented in right away. It has been and continues to be a key part of our ever-expanding Champions of Character program.

Timothy Hess
Character Coach, Football and Wrestling
Newark Unified School District, California USA

“The biggest positive about the Athlete Tough Program is the short activities it gives chapter to chapter. This Program isn’t just about the theory behind improving athlete toughness. It gives you things along the way to help build toughness and put the theories and facts to work. This really helped me to be able to use consistent language with our players when talking about being Athlete Tough. There are a lot of different programs out there, but I have already found this to really help to make the language consistent between athletes and myself when we talk about being tough throughout our next season.”


Aly Hinton

SNHU Women’s Basketball, USA

“I like the fact that I can reuse the video’s over and over. I also like how the video is broken down into short videos so the players can focus on one aspect.”

We used the videos as a starting point for our team discussions and then related the concepts to our own specific areas of need.”

Tino Fusco
Women’s Soccer Head Coach
Mount Royal University Cougars, Canada

Our athletes loved working through the book with the coaches.  We used Saturday mornings to go through one or two chapters with the coaches facilitating the sessions.  There was a marked difference in the team dynamic and resiliency during the season, and there were even one or two times when I actually stopped myself from getting angry at a situation by using the very things we’d taught the athletes. This is for real! And I hope my team is the only one in the country that uses it because it is for sure an advantage to have mentally tough athletes…”

Division 1 Rowing Coach, USA*
*Name withheld due to University restrictions on product promotion.

“The best part about the program was gaining an understanding of what being ATHLETE TOUGH means. Being tough isn’t always trying harder, but its about self awareness and an understanding of many different areas where you can be tough.”

“The ATHLETE TOUGH Program helped me in coaching our athletes and helping them understand themselves better. We talk a lot about being tough, but this gave me different avenues to discuss with them.”

Dawn Shockley
Women’s Golf Head Coach
Oregon State University

What we love most about this program is how easy it is to follow and the questions that it asks. As a coach, it makes it easy to elaborate on the topics of each chapter and to have team discussions about them. It has created great team and personal awareness, accountability, and just having a relationship with your sport.”

It has helped me tremendously in getting to know my players better from the answers that they wrote down in each chapter. I definitely pay attention to them and try to find ways to bring out the best in them.”

I am a HUGE fan of this amazing product that Athlete Assessments’ have put together.

Rubilena Rojas
Softball Head Coach
Mt. San Antonio College

I loved this series! I love everything about it from the videos to the models to the activities.”

“The best aspect for me as a college coach were the models and examples Bo used in many of the videos. I love Bo’s ability to direct and concise with his videos. Simple, direct and to the point!”

Sue Behme
Women’s Lacrosse Head Coach
University of Rochester

The best part of the program is the tangible tools these athletes acquire in order to help them get to the next level. They really enjoyed the assignments at the end of each chapter. They also enjoyed the opportunity to really open up and share with their teammates.”

“The program helped me by getting to know my athletes even better. I learned more of their fears, insecurities, perceived weaknesses, strengths, motivations, as well as how they view themselves and how they view me.” 

“I truly appreciate this program for enabling my players and myself to dig a little bit deeper in order to get greater results both on and off the field. We truly became better people using Athlete Tough.”

Carolyn King Robitaille
Field Hockey Head Coach
Saint Anselm College

Develop your Athletes so they become ATHLETE TOUGH™

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