ATHLETE TOUGH Program Testimonials

We could spend money on flashy advertising, but we know as well as you do that honest feedback directly from clients is the most reliable and credible way to gauge how good a product or service really is.

It is hard to say what the BEST thing has been about the ATHLETE TOUGH Program because it has been helpful in so many ways. My clients and I appreciate the clear, concise way that the Program is laid out, and that the strategies are practical, rather than just theoretical. Some of today’s Coaches like to wax poetic for the days of “athletes who would run through walls to play our sport” and for how tough the athletes “used to be”. I think that it is important to remember that the origin of the coaching profession is EDUCATION. We need to educate our student-athletes, many of whom have come to us with a very different skillset from their Coaches, and provide them with concrete strategies they can employ to achieve mental toughness. ATHLETE TOUGH does that, and does it very well. Evolution is necessary for growth and to sustain life in every profession, and this is a great resource to use in the evolution of both athletes and Coaches in order to set up both of them for success.”

Becky Ahlgren Bedics
Ahlgren Bedics Consulting
Indiana, USA

What is the best aspect of the Athlete Tough Program – everything!! Having a program like this available to our young players has been amazing. In just a few short weeks, they have increased their communication, starting to hold each other accountable, and raising their expectations of not only themselves but each other. The online videos really help to drum home the messages throughout this program. It allowed the players to hear from someone else other than the coaching staff. Seeing the light bulb moments, the determination, and the start of their self-belief has been amazing. I have been going through the program myself as a head coach, and teaching myself to get comfortable with being uncomfortable. Teaching not only the players but myself, how to be mentally strong and tough. I was lucky enough to see Bo present at a VIC netball conference. He was amazing, and his stories were very relate-able. This is a resource any coach can use at any level, especially at grass roots.”

Shea Cunningham
Netball Coach
Victoria, Australia

One aspect of the Athlete Tough Program we really benefited from was the breathing exercises. From a coaching perspective, our team ‘breathing time’ becomes a special place for each individual and I ‘keep my distance’. As a team we stop and breathe during each training session. It’s a time reserved just for the athletes to find inner peace, strength and resolve. No Coaches barking at them, no team members demanding and no opponents challenging them. I have found these moments of breathing, when applied consistently and properly, to be the critical differentiator in match play.

“The breathing technique Bo taught us helps with controlling my temperament, especially when faced with difficult situations. I practice my breathing daily as it helps me find my neutral self, where I’m not too high or too low in regards to my behavior. It helps with my fitness as well, especially after a conditioning session. When I feel short of breath after a grinding run, I use the breathing practice to help me expand my diaphragm and the upper part of the lung where athletes usually never fully utilize.”

Coach Tim O’Brien and 2016 Captain Kevin O’Connor
3 x National Champion
St Mary’s College Rugby Union Men’s D1 Coach, USA

It is relevant and directly applicable to the high school student athletes that I am working with. When the opportunity to be a Character Coach came up at the high school where I’ve taught, and coached (football and wrestling) at for many years, I was very excited as I knew this was an area of great need. After a few meetings with the football teams I realized I needed a curriculum to address the many issues that needed to be covered. Fortunately, I stumbled upon ATHLETE TOUGH, ordered it and implemented in right away. It has been and continues to be a key part of our ever-expanding Champions of Character program.

Timothy Hess
Character Coach, Football and Wrestling
Newark Unified School District, California USA

“The biggest positive about the Athlete Tough Program is the short activities it gives chapter to chapter. This Program isn’t just about the theory behind improving athlete toughness. It gives you things along the way to help build toughness and put the theories and facts to work. This really helped me to be able to use consistent language with our players when talking about being Athlete Tough. There are a lot of different programs out there, but I have already found this to really help to make the language consistent between athletes and myself when we talk about being tough throughout our next season.”


Aly Hinton

SNHU Women’s Basketball, USA

“I like the fact that I can reuse the video’s over and over. I also like how the video is broken down into short videos so the players can focus on one aspect.”

We used the videos as a starting point for our team discussions and then related the concepts to our own specific areas of need.”

Tino Fusco
Women’s Soccer Head Coach
Mount Royal University Cougars, Canada

Our athletes loved working through the book with the coaches.  We used Saturday mornings to go through one or two chapters with the coaches facilitating the sessions.  There was a marked difference in the team dynamic and resiliency during the season, and there were even one or two times when I actually stopped myself from getting angry at a situation by using the very things we’d taught the athletes. This is for real! And I hope my team is the only one in the country that uses it because it is for sure an advantage to have mentally tough athletes…”

Division 1 Rowing Coach, USA*
*Name withheld due to University restrictions on product promotion.

Develop your Athletes so they become ATHLETE TOUGH™

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