Solving a TOUGH Problem in Sport

The number one issue concerning Coaches is that their success or failure is directly linked to the mental toughness of their athletes. Coaches are unanimous in saying that they struggle with HOW to develop resiliency. So ATHLETE TOUGH™ was developed to answer this call. It is practical. It is written for Coaches and athletes by a Coach, Athlete and Consultant all wrapped up in one!

Many of the books or programs out there on mental toughness are written by psychologists in a language that is hard to understand. ATHLETE TOUGH™ is written by an Olympic Medalist and an athlete who has personally USED these strategies and gained success because of them. Not only that, but these strategies have helped form the successful business Bo Hanson has today – Athlete Assessments. ATHLETE TOUGH is also designed specifically for athletes so you know the information is relevant and useful to you.


ATHLETE TOUGH™ Handbook & Video Series is designed to ensure your athletes never give up, never quit on their team and never quit on themselves.

ATHLETE TOUGH™ delivers proven strategies on how to be mentally resilient. The fact is, tough athletes have a system that works for them and by using the strategies outlined in this program, you too can develop a system that works for YOU.

ATHLETE TOUGH™ provides step-by-step processes to help athletes become and stay mentally strong.

athlete tough

Tough athletes block out distractions such as the scoreboard,
crowd or opposition and focus on what they need to do to produce the best outcome.
Tough athletes focus their energy on what they can control.
When one goal has been achieved, tough athletes raise the standard for themselves and set a new goal,
constantly stretching and challenging their comfort zone.
Tough athletes never leave a practice session incomplete.
Tough athletes look for feedback which is going to help them improve.
Even if the feedback is difficult to hear.
Mental toughness is not a mythical quality possessed by only a few.
It is a teachable skill and there are proven strategies to develop your athletes to be ATHLETE TOUGH.

This is what it takes to be ATHLETE TOUGH.

Mental toughness is not a mythical quality possessed by only a few. It is a teachable skill and there are proven strategies to develop your athletes to be ATHLETE TOUGH.

“Being ATHLETE TOUGH is defined by the actions you take when your performance matters the most. In the heat of battle or when all seems lost, those who stay in the game are those who never lose sight of why they are in the game in the first place.”

Athlete tough

Look Inside

Want to learn more about how the ATHLETE TOUGH™ Program can improve your athlete’s mental toughness? We have provided exclusive access to a sample chapter from the ATHLETE TOUGH™ Handbook and a sample from the ATHLETE TOUGH™ Video Series.

About the Author

Bo Hanson is a 4x Olympian, 3x Olympic Medalist, Specialist Coaching Consultant, and Keynote Presenter and Facilitator. He has presented all over the world, worked with more than 700 teams and helped athletes and Coaches achieve success in 41 sports.

“After a few meetings with the football teams I realized I needed a curriculum to address the many issues that needed to be covered. Fortunately, I stumbled upon ATHLETE TOUGH, ordered it and implemented in right away. It has been and continues to be a key part of our ever-expanding Champions of Character program.”

Timothy Hess
Character Coach, Football and Wrestling
Newark Unified School District, California USA

Want a taste of what it takes to be ATHLETE TOUGH?
Download your FREE copy of the ‘9 Things Tough Athletes Do’ Workbook now.

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