"Being uncomfortable
is the life blood of toughness."

– Bo Hanson

are your athletes

Solving a TOUGH Problem in Sport

The number one issue concerning Coaches is that their success or failure is directly linked to the mental toughness of their athletes. Coaches are unanimous in saying that they struggle with HOW to develop resiliency. So ATHLETE TOUGH™ was developed to answer this call. It is practical. It is written for Coaches and athletes by a Coach, Athlete and Consultant all wrapped up in one!

Many of the books or programs out there on mental toughness are written by psychologists in a language that is hard to understand. ATHLETE TOUGH™ is written by an Olympic Medalist and an athlete who has personally USED these strategies and gained success because of them. Not only that, but these strategies have helped form the successful business Bo Hanson has today – Athlete Assessments. ATHLETE TOUGH is also designed specifically for athletes so you know the information is relevant and useful to you.



This is what it takes to be ATHLETE TOUGH

Mental toughness is not a mythical quality possessed by only a few. It is a teachable skill and there are proven strategies to develop your athletes to be ATHLETE TOUGH.


“Being ATHLETE TOUGH is defined by the actions you take when your performance matters the most. In the heat of battle or when all seems lost, those who stay in the game are those who never lose sight of why they are in the game in the first place.”


Look Inside

Want to learn more about how the ATHLETE TOUGH™ Program can improve your athlete’s mental toughness? We have provided exclusive access to a sample chapter from the ATHLETE TOUGH™ Handbook and a sample from the ATHLETE TOUGH™ Video Series.


About the Author

Bo Hanson is a 4x Olympian, 3x Olympic Medalist, Specialist Coaching Consultant, and Keynote Presenter and Facilitator. He has presented all over the world, worked with more than 700 teams and helped athletes and Coaches achieve success in 41 sports.

New Release

The Quotebook for Being Tough in Sport

Designed for when the going gets tough, or when you're helping someone else through a difficult time. Over 160 pages of inspiring quotes, with space to add your own favorites at the end of each chapter.

AT Quotebook Spread

D E V E L O P - Y O U R

athletes. Now.


Athletes. Now.

Contact us


General Enquiries


Office 3-4 (Upstairs)

443 Esplanade, Manly QLD 4179 Australia

Mailing Address:
PO Box 5782 Manly QLD 4179 Australia


United States

(+1) 760 742 5157
(+61) 07 3102 5333
United Kingdom
(+44) 20 7193 4575
New Zealand
(+64) 09 889 2979

Athlete Assessments is the organization behind ATHLETE TOUGH™ and our team are dedicated to serve you. If you have any questions or would like to discuss any aspect of ATHLETE TOUGH™ we welcome you to contact us. You will find our contact details below or you can simply fill out this form. We will respond to all queries within 48 hours, if not sooner. Just so you know, your details will not be used in any way other than a quick call or email to see how we can be of assistance to you.

If you would like to learn more about Athlete Assessments, you can view our website here.