When things get tough or motivation is wavering, many people turn to a motivational quote for a burst of inspiration. We can also use inspirational quotes to ensure that motivation doesn’t waver in the first place. Walk into most locker rooms and you’ll find big posters with words to inspire greatness that have a meaning to the team.

One of our favorite quotes about mental toughness is:

“SUCCESS is not about how fast you run or how high you climb but how well you bounce.”

And, if you love quotes, you’ll love the video below.  We welcome you to watch this 2-minute video of inspirational quotes on resilience, mental toughness, overcoming hardship and having determination to continue on despite what you are confronted with.

Where to from here?

If you want to read more on mental toughness and becoming ATHLETE TOUGH, we recommend the following articles.

Inspiring ATHLETE TOUGH Quotes

“You are not DEFEATED when you lose. You are defeated when you QUIT.”

Paulo Coelho

“Success is walking from failure to failure with no loss of enthusiasm.”

Winston Churchill

“Being uncomfortable is the life blood of toughness.”

Bo Hanson

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender. That is strength.”

Arnold Schwarzenegger

“Life’s challenge is to find your ‘big reasons’ why you do what you do. Finding these reasons and being deeply connected to them keeps you going when the going gets tough.”

Bo Hanson

Being inspired is only the first step. The most important step is taking action. The fact is, tough athletes have a process for toughness. They have worked out a system which works for them. Mental toughness is not a mythical quality possessed only by a few. It is a teachable skill that can be developed and sustained. The key is in knowing how.

The ATHLETE TOUGH Program is all about the ‘how to’ in developing mental toughness and resiliency. It is your personal guide of proven strategies to develop your skills to be ATHLETE TOUGH.

“Greatness isn’t born, it’s grown.”

Malcolm Gladwell

“Nothing will work unless you do.”

John Wooden

Then, all you have to do is be prepared to put these strategies into practice. It is no different to going to the gym to develop strength and muscle mass. It takes more than just a read of your training program and a one-off gym session. Those who are diligent, focused and disciplined to do the exercises and challenge their current limits are going to become tougher. We guarantee this.

Many other books and programs on mental toughness available today are either focused on the problems around the lack of mental toughness without providing any solutions. Or, they are written by psychologists in a language that is hard to understand. ATHLETE TOUGH is completely different. It is written by Olympic Medalist Bo Hanson, and an athlete who has personally USED these strategies and gained success because of them during his 15-year athletic career. Not only that, over the last decade he has used these same strategies with his clients to help them achieve their most-winning results too. ATHLETE TOUGH is designed specifically for coaches and athletes so you know the information is relevant and useful to you.

“I am not a product of my circumstances. I am a product of my decisions.” – Stephen Covey

Make your decision to be ATHLETE TOUGH today.

Ready to become ATHLETE TOUGH?

  • ATHLETE TOUGH™ Handbook & Video Series contains critical, non-negotiable activities for you to complete.
  • All it takes is some discipline and accountability.
  • By completing these activities, the actual act of committing to do them, begins your development to become ATHLETE TOUGH™.
  • Those who are diligent, focused and disciplined to do the exercises and challenge their current limits are going to become tougher. I can guarantee this.
  • Be disciplined. Be accountable to yourself. Team up with a buddy.
  • Do what it takes and you will become ATHLETE TOUGH™.


Take a Look Inside

ATHLETE TOUGH Handbook & Video Series offers proven strategies to help improve your athletes’ mental toughness and grit.

But don’t just take our word for it, take a look for yourself. We have provided you with an exclusive ‘look inside’ ATHLETE TOUGH with a sample chapter and video.


What’s Included?

  • An electronic, customized copy of the ATHLETE TOUGH Handbook. This allows you to economically print the number you need for your whole team (up to 40 copies for the athletes and people you work with).
  • The ATHLETE TOUGH Video Series with additional content and personal stories which can be accessed through an individualized secure login account for Vimeo.
  • We have complete faith in our product so we offer you a 100% money back guarantee.
  • Additional bonuses such as attending a dedicated webinar with author Bo Hanson, a suite of articles, videos and client stories that we share with you via email.



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