The drive to train, perform and continually improve is common to elite athletes in every sport. Sometimes it’s present in talented athletes, sometimes it’s not, but it can be developed. One mechanism that athletes can lever, is their reason for doing what they do, or their big reason WHY.
So how does an athlete become Athlete Tough?
If you want to know more about how to help your athletes build mental toughness and resilience so they can perform at their best under pressure, you should check out our program – ATHLETE TOUGH. Our Handbook & Video Series was produced by 4 x Olympian and 3 x Olympic Medalist, Bo Hanson, to answer the call of Coaches wanting to know how they can build mental toughness in their athletes. We have dedicated 15 chapters to proven strategies that will help your athletes become, and stay, ATHLETE TOUGH. Visit this link for more information and to view a sample chapter and video!